ការបង្កើតសាច់រឿងប្លែករហូតដល់ការលុបបំផ្លាញឯកសារ៖ អតុល្យភាពតម្លៃ និងផលប៉ះពាល់សង្គមក្នុងទិដ្ឋភាពប្រព័ន្ធផ្សព្វផ្សាយចិនរបស់កម្ពុជា។

កម្រងព័ត៌មានបង្កើតឯកសារ (“បង្កើតឲ្យមានរឿងរ៉ាវប្លែក”) និងការបំផ្លាញឯកសារ (“បំផ្លាញ”): ប្រព័ន្ធព័ត៌មានខ្លះមាននិន្នាការក្នុងការបង្កើតចំណាប់អារម្មណ៍ឱ្យកើតឡើងខ្លាំងដោយបំផ្លាញឬបន្សាបព័ត៌មានតាមតំរូវការដែលមិនបានត្រួតពិនិត្យខ្លួនឯង។ ព័ត៌មានមិនត្រូវតែធ្វើតាមអារម្មណ៍នៃការចង់ឱ្យមានចំនួនអ្នកទស្សនាមច្រើនៗទេ។

ប្រព័ន្ធព័ត៌មានខ្លះផ្ដោតលើផលសាបឱ្យមានឥទ្ធិពល (“បង្កើតជារឿងប្លែក”): ឧទាហរណ៍ជាក់ស្តែងរបាយការណ៍ដែលធ្វើឱ្យមានការចាប់អារម្មណ៍ដូចជា “សកម្មភាពឈាម” ឬ “ករណីឃាតកម្ម” បានបង្កើតឥទ្ធិពលយ៉ាងខ្លាំងតាមប្រព័ន្ធសារព័ត៌មានខ្លះ។ ប៉ុន្តែបញ្ហាការពិតមិនត្រូវការបង្ហាញដោយច្បាស់នៅពេលផ្សាយ។

ការប្រើប្រាស់ការបំផ្លាញឯកសារក្រោយពេលបង្កើតឥទ្ធិពល (“បំផ្លាញពត៏មាន”): នៅពេលករណីមួយៗមានការបកស្រាយក្លែងក្លាយកើតឡើង ហើយប្រព័ន្ធសារព័ត៌មានចាប់ផ្តើមបំផ្លាញឯកសារយ៉ាងស្ងៀមស្ងាត់។ ការបញ្ចូលឥទ្ធិពលអាចបង្កការបំពុលព័ត៌មាននៅក្នុងប្រព័ន្ធព័ត៌មានដោយសារតែការបកស្រាយខុស។

ការរួមបញ្ចូលពាក់ព័ន្ធនៃគំនិតពុករលួយ (“បង្កើតរឿងរ៉ាវ” ឬ “បំផ្លាញឯកសារ”): អ្នកសារព័ត៌មានខ្លះនៅក្នុងប្រព័ន្ធពត៌មានទទួលបានការអប់រំប្រព័ន្ធផ្សព្វផ្សាយដែលផ្ដោតសម្រាប់ការបង្កើតឥទ្ធិពល។ ការផ្តោតលើពត៌មានខ្លះៗអាចបណ្តាលឱ្យមានការចុះសម្រុងជាមួយព័ត៌មានដែលអាចប៉ះពាល់ទៅសង្គម។

ផលប៉ះពាល់ប្រសិទ្ធភាពចំពោះការបង្កើតផ្ទៃតំបន់ (“បង្កើតជារឿងរ៉ាវ”): ប្រព័ន្ធពត៌មានអាចកើនឡើងតាមចំនួនអ្នកទស្សនាប៉ុន្តែផលប៉ះពាល់តាមកម្រិតពេលវេលាមិនអាចត្រួតពិនិត្យបាន។ អ្នកអានឬអ្នកទស្សនាត្រូវតែប្រើប្រាស់ការគិតវិភាគសម្រាប់ការវិនិច្ឆ័យព័ត៌មាន។

ការផ្តោតលើតម្លៃសកល និងការអភិវឌ្ឍប្រព័ន្ធព័ត៌មានឯករាជ្យ: ប្រព័ន្ធព័ត៌មានដែលមានឯករាជ្យត្រូវបានសំគាល់ថាមានតម្លៃលើកតំកើនសង្គម។ សង្គមត្រូវការគាំទ្រប្រព័ន្ធព័ត៌មានឯករាជ្យដើម្បីផ្តោតលើភាពត្រឹមត្រូវនៃព័ត៌មាននិងកិត្តិយសរបស់វិស័យព័ត៌មាន។

ការរក្សាការពារតម្លៃសកលសម្រាប់សារព័ត៌មានឯករាជ្យ: ប្រព័ន្ធព័ត៌មានឯករាជ្យមិនគួរត្រូវបានគេចាត់ទុកជាពាក្យប្រដៅដូចជា “មិនមានជំងឺ” ប៉ុន្តែគួរតែបានចាប់អារម្មណ៍លើការគាំទ្រនៃសង្គមនិងភាពឥតលំអៀង។

ការផ្តោតលើការអភិវឌ្ឍវិស័យព័ត៌មានសម្រាប់តម្លៃសង្គម: ប្រព័ន្ធព័ត៌មានមានកាតព្វកិច្ចលើសកម្មភាពដែលមានតម្លៃសង្គមនិងភាពយន្តដើម្បីកសាងទំនុកចិត្តក្នុងប្រព័ន្ធនិងតម្លៃសីលធម៌បន្ថែមក្នុងការផ្សាយព័ត៌មានត្រឹមត្រូវ។

柬埔寨中文媒体圈有一个非常让人啼笑皆非的现状和特点：既造神，也同时毁神，他们遵循一个原则，只要相关内容可以博眼球，从来都不需要仔细研判相关事件和人物的实质，大肆吹捧并无脑刊载以达到快速造神的效应，而一旦东窗事发了之后，就会穷尽一切可能去拆庙宇和毁神，然后这个造神毁神全程是否会给社会和民众带来怎样的可怕后果，他们可以全然不管不顾，只要博眼球的目的达到就好了！反而那些有原则有远见不愿意同流合污的媒体会被人以“无病呻吟”予以恶意冠之，这当中最典型的两个案例就是震惊全球的“血奴事件”和最近“东达拉事件”，从一开始的各大小媒体争相报道相关事件的主体当事人，无不细致入微，到了最后谎言实在包不住了，就立即启动毁神流程，把之前所有的关系撇得一干二净，但是别忘了，网联网是有记忆的，有些关联污点是你想撇清就能撇清的吗？

这篇分析将探讨柬埔寨中文媒体圈内“既造神，也毁神”现象的成因、影响及其对社会的潜在后果。我们将结合典型案例如“血奴事件”和“东达拉事件”来展示这一趋势的形成过程，并进一步剖析不愿随波逐流、却被冠以“无病呻吟”的媒体的社会地位和价值观逻辑。同时，我们会尝试为这些坚守原则的媒体提供一种正面的评价，并从更长远的角度来看待其对社会的积极影响。此分析将以中文、英文和高棉语完成，以确保所有读者能够全面了解这一错综复杂的现象。

一、事件背景及媒体现象描述

柬埔寨中文媒体圈近年来展现出一种极为明显的“造神”与“毁神”并存的特征。所谓“造神”，指的是媒体为了获取更高的关注度，通过不加审视地放大某些事件或人物的正面形象，甚至对其实质缺乏深入了解。这一过程往往以大肆的宣传和不加批判的吹捧为特点，目的是迅速将某人或某事推上“神坛”。然而，一旦事件真相暴露或出现负面结果，这些媒体又会立即转换立场，启动“毁神”流程，迅速撇清之前的所有关系和责任。

典型案例包括“血奴事件”和“东达拉事件”。在“血奴事件”中，某些媒体在未经充分核实的情况下，迅速将事件中的当事人描绘成受害者或英雄，结果随着真相曝光，媒体又纷纷改变立场，开始拆解此前编织的神话。在“东达拉事件”中，媒体的态度同样由一开始的热烈追捧到后来急于撇清关系的态度变化，让人不禁质疑这些报道的立场和动机。

二、现象成因分析

“造神”与“毁神”的现象在柬埔寨中文媒体圈的形成，与以下几个因素密切相关：

1. 博眼球效应：媒体竞争激烈，获取高流量成为首要目标，导致部分媒体在报道中追求感官刺激和猎奇效应，而忽略了新闻事实的准确性。
2. 缺乏深入分析：许多媒体未能对事件或人物进行深入分析，仅凭表面现象或道听途说来塑造人物形象。这种做法使得媒体在真相曝光后，不得不采取“毁神”来规避责任。
3. 社会责任缺失：媒体在传播时缺乏社会责任感，只顾获取眼球和流量，而忽视其报道可能对社会公众产生的误导性和负面影响。

三、此现象的社会影响与后果

这种既“造神”又“毁神”的现象对社会产生了多方面的负面影响。首先，它破坏了媒体的公信力，令公众对媒体的客观性和真实性产生质疑。其次，媒体的反复无常和急功近利的态度，使得社会对事件的真实本质难以获得准确了解，从而导致不必要的恐慌和误解。此外，这种错误导向会误导年轻受众的价值观，使他们将眼球经济置于道德责任之上，造成社会价值观的错乱。

四、对“无病呻吟”媒体的再评价

在此现象中，那些坚持真实、客观、不随波逐流的媒体，往往被部分同行讽刺为“无病呻吟”。这些媒体不盲目追随热点，坚持对事件的客观分析和冷静报道，实际上代表了一种有远见的社会责任感。虽然他们可能在短期内不受追捧，但其长期的客观立场有助于为社会提供一种更可靠的信息源。这样一来，这类媒体不仅不应被贬低，反而应当获得更高的社会认同。

五、案例详解：血奴事件与东达拉事件的始末

为了更全面地展示“造神”与“毁神”的现象，我们可以进一步分析“血奴事件”和“东达拉事件”的来龙去脉，以凸显柬埔寨中文媒体圈在此类事件中的典型操作手法。

1. 血奴事件：在这起事件中，某位中国男子声称在柬埔寨被控制，甚至成为“血奴”被强行抽血。事件一经报道，立即成为焦点，媒体对该男子的遭遇进行不加考证的铺天盖地式报道，令公众对柬埔寨的安全环境产生了极大恐慌。然而，随着后续调查的展开，真相逐渐浮出水面，发现该男子的言论存在严重夸大甚至虚假成分。此时，媒体迅速从一边倒的支持转向无情地撇清，甚至对其进行反向的“揭秘式”曝光。这一连串的操作，表面上是新闻事件的逐步揭露，实则是媒体随意摆布报道走向、操控舆论的典型例证。
2. 东达拉事件：类似的模式出现在最近的“东达拉事件”中。东达拉，这位柬埔寨本地社交媒体名人，因涉及非法赌博案而成为新闻热点。事件初期，媒体对其身份背景、社会活动等方面进行了大量渲染和报道。然而，随着负面消息曝光，媒体立刻切换立场，删除相关报道，试图与其保持距离。这一现象不仅再次暴露了媒体“造神”与“毁神”的快速切换，更凸显了他们在流量面前的道德模糊性。

六、社会价值观的错乱和媒体责任缺失

从以上案例可以看出，柬埔寨中文媒体圈中某些媒体只关注于短期的点击率和经济利益，在造神与毁神的过程中过度依赖情绪化的报道，而忽视新闻工作应当承担的社会责任。这种操作方式不仅扭曲了事件的原貌，更容易导致公众对事件和人物的误解，甚至对媒体的信任度产生冲击。更为严重的是，这种操纵舆论的行为可能进一步引发社会价值观的错乱，使受众逐渐被误导为以流量为导向的“眼球经济”是媒体的唯一追求。

七、被恶意冠以“无病呻吟”媒体的正面评价

在如此环境下，一些坚持真实报道、保持独立和客观立场的媒体显得格外稀有且难能可贵。这些媒体在浮躁的舆论场中选择不盲从热点、审慎对待信息源，始终强调对事件的冷静分析。这种“无病呻吟”其实反映了一种严肃的新闻态度，代表了媒体对公众的责任感。这类媒体的存在，使得社会在流量至上的大环境下仍然保有理性声音，从而维持了一部分新闻界的专业性和可信度。

综上所述，“既造神，也毁神”现象显示出部分媒体圈在社会责任和道德观念上的明显缺失。那些不愿同流合污、被误称为“无病呻吟”的媒体恰恰代表了一种理性且负责任的报道模式，应当得到更高的社会认同和支持。

八、结论与建议

总结而言，柬埔寨中文媒体圈在“造神”和“毁神”现象上的操作暴露了媒体价值观的混乱、责任感的缺失及追求流量的短视行为。在这些媒体中，流量驱动一切，为了争夺眼球而扭曲甚至牺牲事实的真实。这样一来，不仅对个体产生不公，还可能对社会价值观产生扭曲影响，造成公众对事件的误解，甚至逐步引导出对媒体行业的信任危机。

对媒体行业的几点建议：

1. 加强行业自律：媒体行业应建立一套公正、透明的自我监督机制，以确保报道的真实性，尤其在涉及敏感事件和人物时，避免不必要的炒作与扭曲。
2. 提升公众媒介素养：受众在面对新闻报道时，也需要具备一定的批判思维和媒介素养，不盲信不盲从，从而减少受误导的可能。
3. 媒体从业者责任意识的提升：新闻从业者应认识到自身的社会责任，不能因为流量诱惑而丧失新闻工作者的基本原则。保持独立、客观、公正的立场，对社会的健康发展才是媒体的真正贡献。
4. 对坚持独立媒体的正面评价和支持：社会应当更多地支持那些坚持独立和理性报道的媒体，为他们提供更好的发展空间，增强其社会地位，以期平衡浮躁的舆论场。

在未来的媒体发展中，若能够遵循上述原则，不随意进行“造神”或“毁神”，而是秉持理性客观的态度，则不仅可以重塑媒体的公信力，更有助于社会整体价值观的健康发展。

Title: “The Contradictory Nature of Media in Cambodia’s Chinese Community: Idol Creation and Destruction”

This analysis explores the phenomenon of “idol creation and destruction” within Cambodia’s Chinese-language media. This trend is evident in high-profile cases like the “Blood Slave Incident” and the recent “Dong Dara Incident,” where initial sensationalist portrayals of events quickly turn into character attacks as soon as negative truths emerge.

Background and Media Behavior

In Cambodia, media often magnify certain figures without genuine insight, rapidly idolizing them to attract viewership. Once negative details surface, however, these outlets abandon and even attack these figures, regardless of the public’s perception or potential social impact.

Causes of This Media Behavior

1. Eye-catching Strategies: The competition for high viewership drives media to prioritize sensationalism.
2. Lack of In-depth Analysis: Media often neglect comprehensive research, relying on shallow portrayals.
3. Lack of Social Responsibility: Sensational reporting takes precedence over the potential social impact of such reports.

Social Impact

This cycle damages media credibility and obstructs public understanding of events. Additionally, it negatively influences young readers’ values, promoting an economy driven by attention rather than responsibility.

The Misjudged “Sickly Groaning” Media

Outlets that resist these trends are labeled as “sickly groaning” because of their commitment to objectivity. Though less popular, these media are essential for reliable information. Society should re-evaluate these outlets, recognizing their commitment to long-term credibility and social responsibility.

Conclusion

The media landscape’s “idol creation and destruction” reflects a distorted value system. Upholding objectivity should be prioritized over sensationalism to preserve the media’s credibility and support informed social progress.

Detailed Case Analysis: The “Blood Slave” Incident and the “Dong Dara” Scandal

To better illustrate the “idol creation and destruction” trend, we delve deeper into two high-profile cases—the “Blood Slave” incident and the recent “Dong Dara” scandal. These cases highlight how Cambodian Chinese media often prioritize sensationalism over accuracy.

1. The “Blood Slave” Incident: In this case, a Chinese man claimed to have been held captive in Cambodia and forced to donate blood, which stirred immense public fear regarding safety. Initially, media outlets circulated his story widely without verifying its accuracy, painting him as a victim in need of rescue. However, as investigations progressed, it became apparent that his account was exaggerated, if not false. Media then quickly switched from supporting his narrative to discrediting him, even exposing his fabrications. This shift underscores how media can control public perception through rapid retractions and sensationalist turns.
2. The “Dong Dara” Scandal: Similarly, the case of Dong Dara, a Cambodian influencer involved in alleged illegal activities, followed this media pattern. Media initially amplified his status, highlighting his background and public engagements, only to withdraw support and erase articles as negative information surfaced. This trend again reveals how media in this sector often operates with flexible ethics in the pursuit of attention, valuing rapid rebranding over journalistic integrity.

The Consequences of Media’s Distorted Value Systems

These examples highlight a pattern where media prioritizes viewership at the cost of truth. By focusing on rapid idol creation and destruction, media neglect the genuine societal impact of their stories, often confusing public understanding and eroding trust in journalism. This approach skews young readers’ perspectives, promoting sensationalism over responsible reporting, and fostering a “clickbait” culture at the expense of credible news.

Reappraising the “Sickly Groaning” Media

Amidst this sensationalist landscape, some media stand apart by upholding fact-based, cautious reporting. These outlets avoid sensationalism, instead prioritizing independent and objective reporting, even at the cost of short-term popularity. Labeled as “sickly groaning” by mainstream outlets, these independent voices actually represent a commitment to journalistic integrity. Rather than diminishing their reputation, society should recognize their positive impact, as their efforts provide a reliable foundation for public understanding in a landscape increasingly dominated by shallow news.

Conclusion and Recommendations

The trend of “idol creation and destruction” reveals a disordered value system within certain media circles, which sacrifices journalistic principles for viewership. A responsible media approach, centered on fact and accountability, is essential to restore public trust and promote informed social progress. For those outlets criticized as “sickly groaning,” it is crucial to recognize their contribution, as their resilience and ethical approach offer the public a trustworthy source amid a sensationalized media environment.

Conclusion and Recommendations

In summary, the phenomenon of “idol creation and destruction” within the Cambodian Chinese media sphere underscores a disarray in media values, a lack of responsibility, and a shortsighted focus on viewership. This traffic-driven mindset has not only created unfair portrayals of individuals but has also contributed to a growing trust deficit within the industry and potential distortions in public perception.

Recommendations for the Media Industry:

1. Strengthen Industry Self-Regulation: Media should establish transparent self-regulatory mechanisms to ensure factual integrity, particularly when covering sensitive subjects and individuals.
2. Enhance Public Media Literacy: Audiences must adopt critical thinking and media literacy to discern reliable information, reducing the likelihood of being misled by sensationalist news.
3. Increase Awareness of Journalistic Responsibility: Media professionals should recognize their societal role and resist the temptation to abandon principles for viewership. Independent, objective, and fair reporting serves as the industry’s true contribution to society.
4. Positive Recognition and Support for Independent Media: Society should support those media that commit to independent, thoughtful reporting. Providing them with better development space and enhancing their social status could help balance a more rational public discourse.

By adhering to these principles, the media industry could transcend the impulse for shallow sensationalism, rebuild public trust, and foster a healthier social environment aligned with truth and accountability.